GoDaddy, a major player in the domain registration industry, has announced the discontinuation of its domain backordering service. This change will significantly impact the strategies of domain investors who rely on backorders to capture expiring domains. Instead, GoDaddy is encouraging users to utilize their Expired Domains auction service as an alternative.
The move aims to streamline GoDaddy's services and focus on more effective domain acquisition methods. For domain investors, this transition requires a shift in approach, as backordering has been a popular method for securing valuable domains that are about to expire. Investors will need to adapt to the auction format, which may involve more competition and different bidding strategies.
To understand the full implications of this change and explore alternative strategies, read the full article on GoDaddy's website.
